On Thursday 29th April, we are Turning Glasgow Yellow by encouraging you to turn yourself or your workplace yellow to promote our MRI Appeal. Yellow is the colour of joy, hope, optimism, and happiness. This is something we intend to inspire in both fundraisers and patients of The Beatson alike.
A not so mellow festival of yellow will be shining across Glasgow and the West as we encourage you to wear any yellow hue you choose! From lemon to acid yellow brighten up your workplace – whether you have returned to work or still working from home. This day comes as part of our new campaign, See the Difference. We are working closely with NHS Greater Glasgow and Clyde to raise £100,000 to fund a new MRI scanner as well as covering the recruitment, training and salary costs of specialist staff posts.
If you would like to take part please email, email@example.com or call 0141 212 0505 to receive a fundraising pack. We can send you a poster and some badges to help you show your support. On the day use hashtags #turnityellow and #seethedifference on your social posts to be featured on our social media channels. You can also text MRI to 70450 to donate £10 or visit our website here to donate an amount of your choosing.
The new MRI scanner, which will be the first of its kind in Scotland and will help improve the outcomes of 20,000 people with cancer over the next ten years. It will also be crucial for the Beatson as it will support treatment for children and adults who are living with cancer. The new scanner will also reduce the number of Radiotherapy treatments for some patients by giving the Beatson’s wonderful staff the ability to adapt the daily doses, potentially making their treatment more manageable.
Eithne McPherson, Head of Therapeutic Radiography at The Beatson, said: “This MRI scanner allows us to visualise and outline tumours at a whole new level. Words cannot describe how valuable this is to future Radiotherapy planning and treatment.
It is such a fun idea to get everyone out in bold, beautiful yellow! I’ll keep my eyes peeled on the wards and in the town to see if people are dressed up like me.
Each pound raised by people having a bit of fun does more good than you think. We’re really excited about this new scanner and to have fun getting the money together for it is great.”
The scanner will directly improve the outcomes of those suffering from Brain Cancer, Prostate cancer, Spinal Cancers and Gynaecological Cancers among others, all the while opening doors to further research and increasing the Beatson’s ability to undertake clinical trials.
Martin Cawley, CEO of Beatson Cancer Charity, said: “By helping to fund our MRI appeal, you will be giving hope to thousands of patients dealing with a cancer diagnosis - this year and beyond.
We always want to encourage fundraising as a fun and engaging way to bring communities together around their cancer centre, because it's them we serve at the end of the day.
I’ll certainly be donning whatever yellow I can find for this special day!"
Alongside the life-enhancing MRI Scanner, you can help us fund a brand new, warm and inviting MRI waiting area. It is hoped that this waiting area will create the same comfortable and relaxing feeling people get when they walk into our much- loved Wellbeing Centre.