The newly formed Beatson Cancer Charity has been given a further boost by the UK’s leading provider of logistics, construction and vehicle maintenance services, The Malcolm Group, which has uniquely branded one of their curtain-sided trailers to help raise awareness for the charity.
The exclusive 13.6m trailer can now be seen on the UK’s roads, continuing work as part of the Malcolm Logistics’ fleet. Travelling the length and breadth of the country for the next five years, the trailer will showcase the new Beatson Cancer Charity’s branding and vision.
The Beatson West of Scotland Cancer Centre is the UK’s busiest cancer centre, and the new charity is aiming to provide funding in excess of £20 million in the next five years to help it battle Scotland’s biggest killer.
The Malcolm Group kindly donated the trailer as chief executive, Andrew Malcolm, has a very close connection to the cause.
He said: “Having lost my own father to cancer some 11 years ago, and observing first-hand the treatment he received, it is a privilege to be associated with this excellent charity, and to be involved in helping beat this awful disease.”
The charity’s vision is to ensure the Beatson is acknowledged as one of the world’s leading cancer centres and to attract significant funding to further enhance the experience and wellbeing of current and former patients and their families, including the 8,000 new patients who are treated at the Beatson every year.
David Welch, Chief Executive of the Beatson Cancer Charity said: “We are extremely grateful to the Malcolm Group for this very special gift. The trailer is very eye-catching and looks fantastic. It carries our messaging very well and further enhances our vision which is to ensure the Beatson’s rightful status as one of the world’s leading hospitals fighting cancer.”
The charity provides funding for enhanced patient and family support services and facilities, innovative medical equipment, novel research and additional staff training and development. Over £800,000 a year is already committed to funding 19 specialist posts including nursing, radiography, physics and research-based staff.
David Welch, added: “We are very proud to work together with the Malcolm Group and really can’t thank them enough for going that extra mile. This is a hugely exciting time for the new charity as it marks a significant step in the fight against cancer. The Beatson Cancer Charity is determined to do all that it can to help beat cancer, now and for years to come.”