Our Values

At the heart of the charity is a passion and commitment to people. Through this, we can instigate and invest in resourcing cancer research, management, care, and treatment. We value everyone’s contribution, ensuring patients, staff, volunteers and supporters have a shared vision of what we represent. Our values describe how we act towards each other, building a workforce where people feel inspired, productive, and valued.


The guiding principles which underpin everything we do, include being:
We are, always...

Person-centred: We put people at the heart of everything, adopting a tailored approach to support the people who use our services.

Authentic, Honest & Transparent: We are accountable in everything we do, conducting ourselves with the utmost integrity, and treating people with respect by building trusting relationships.

Compassionate & Caring: We treat everyone with dignity and care, respecting their individuality and inspiring hope.

Inspirational & Innovative: We use our creativity to devise new and innovative ways of working for the benefit of our patients, supporters, and families.

Collaborative: We work closely with clinical, academic, and cancer care partners to add value to the patient pathway and lived experience.

Committed to Excellence: We are professional and seek to continuously improve, show leadership within our field, and act as a catalyst for positive change at the local and national levels.