Beatson Cancer Charity has launched its brand new fundraising initiative ‘Bake it for the Beatson’ with cake connoisseur James Morton of ‘Great British Bake Off’ fame at the helm. Whether you’re a star baker or guilty of turning out a few soggy bottoms, Beatson Cancer Charity is calling on people all over Scotland to help beat cancer by digging out their pinnies and rolling pins and get baking!‘Bake it for the Beatson’ will run throughout November and from buns and baps, cupcakes and cookies to flans and fruitcakes, the charity wants everyone no matter their baking ability to get involved to raise as much money as possible.The event will encourage people of all ages to ride on the ever popular baking bandwagon and either invite friends over for tea and homemade cake, hold a bake sale at school or run a bake off at work. Every single bun and biccie baked will help raise funds for Beatson Cancer Charity and support people living with cancer.Beatson Cancer Charity is determined to beat cancer and by fighting on all fronts supports and enhances the treatment, care and wellbeing of those affected by cancer. Funds raised will help to provide a comprehensive range of high quality patient and family support services and fund specialist staff posts including specialist nursing, radiography and research based staff as well as service developments, enhanced medical equipment and innovative research and education.Ambassador for Beatson Cancer Charity James Morton whose mum has undergone treatment at the Beatson said: “As a medical student I am only too aware of the impact cancer has in Scotland and this is amplified when someone close to you is diagnosed. It is then that you really appreciate the phenomenal care offered at the Beatson.“I am honoured to be an ambassador for Beatson Cancer Charity and to support this exciting new fundraising activity. We want as many people as possible to roll up their sleeves and get baking for the Beatson. It doesn’t matter if you’re in Mary Berry’s league or an absolute beginner, it’s about having fun and getting involved.”David Welch, chief executive of Beatson Cancer Charity, said: “We are in the midst of baking season and thanks to the Great British Bake Off thousands of us are getting stuck in and creating our very own masterpieces and raise funds to support cancer patients at the same time.”To order your exclusive Bake it for the Beatson event kit, visit www.bakeitforthebeatson.org, e-mail firstname.lastname@example.org or call 0141 212 0505.Happy baking Team Beatson!