From the 1st June 2016, Glasgow based design studio and watch makers Instrmnt are launching Community, an initiative dedicated to giving back to the local and wider communities in which the brand operates. Each month, £2 from every direct watch sale will be donated to a charity or cause chosen by them. The monthly rotation of recipients will allow them to establish a far-reaching network of partners across a wide range of causes, all of whom will receive long term support.
Instrmnt Community will be launching with Beatson Cancer Charity which supports The Beatson West of Scotland Cancer Centre (The Beatson) and related facilities. The Beatson is the busiest and second biggest cancer centre in the UK and delivers more than 25,000 courses of chemotherapy and 6,500 courses of radiotherapy to 8,000 new patients a year. Beatson Cancer Charity is committed to securing significant funding to enhance the experience, treatment, outcomes and wellbeing of current and former cancer patients and their families across the west of Scotland and beyond.
Ross Baynham, Instrmnt Director, said: “We’ve always been intent to give back to good causes that are close to us, and it’s great to be able to launch our Instrmnt Community initiative only a few years on from the foundation of the brand. We’re looking forward to working to create long term partnerships with a number of great charities and causes over the coming years.”
Dawn Ferguson, Corporate and Events Fundraiser at Beatson Cancer Charity, said: “We are so grateful to Instrmnt for choosing Beatson Cancer Charity as the first to benefit from Instrmnt Community. Alarmingly, more than one in three people are affected by cancer in the west of Scotland - the highest cancer rate in Europe. As technology advances and new treatments are developed, the demands on cancer services continue to grow so this truly fantastic level of support is so vital in helping us to continue to provide funding and services to enhance the wonderful care thousands of patients receive at The Beatson each year.
“On behalf of everyone at Beatson Cancer Charity, I’d like to give my sincere thanks to everyone at Instrmnt. All money raised will go a very long way in the fight against cancer, now and in the future and for that we are truly thankful.”
To find out the wonderful way your business can support Beatson Cancer Charity click here.